How a Professional Home Stager Works

Written by Hello Homes Sitges |Updated: 29-01-2025 | 1 Comments

How does a Professional Home Stager work?

As we mentioned in the previous blog post, Home Staging is a real estate marketing strategy that consists of preparing a home for sale on the market. Its objective is to make it more attractive to potential buyers through aesthetic and functional improvements, such as clearing, organizing and decorating the spaces, highlighting the best features of the property. This technique seeks to make buyers imagine themselves living in the house from the first moment.

Learn the history of Home Staging here

Work with Vanessa, professional Home Stager

At Hello Homes, we work with Vanessa Meyer Dugas of Zag&Zig Home Staging.

An experienced professional in Home Staging, to ensure that each property is presented in the best possible way. Her aesthetic and functional approach transforms spaces so that they stand out in the competitive market, increasing the chances of a quick sale at the best price.

It helps us receive more reservations for our vacation rentals, and in sales it helps people become more interested in our properties because they are more visually attractive.

Vanessa decorates some apartments and villas, both interior and exterior, as in the following images:

You can visit their @INSTAGRAM to see their work and make a diagnostic consultation.

Depersonalize Spaces while keeping personality

One of the keys to home staging is to depersonalize the spaces in a home to help buyers imagine what it would be like to live there. When a property is empty, it can be difficult for visitors to visualize its potential. For this reason, decorating and furnishing empty apartments becomes a fundamental tool to convey a sense of home.

Benefits of customizing empty spaces:

Clear proportions: By adding furniture, buyers can better understand the dimensions of each space and how it could be used.

Attractive aesthetics: The decoration, combined with suitable furniture, enhances the characteristics of the home, making it look more modern and welcoming .

Emotional connection: A furnished and decorated space can create a positive impact, helping buyers connect emotionally with the property.

Greater perception of value: Well-presented spaces create an impression of quality and care, increasing the perception of value of the property.

Techniques to personalize spaces:

Use functional furniture that does not saturate the space, highlighting spaciousness and practicality.
Incorporate decorative details such as cushions, rugs or paintings that add warmth.
Opt for a neutral color palette to attract a wider audience.
Take care of the lighting so that the space looks bright and welcoming.

Personalizing a space goes beyond simply placing furniture; it is about telling a visual story that allows buyers to project themselves into their new home from the first moment. This technique is essential to maximize the impact of Home Staging and guarantee a successful sale.